[Skip to content](https://www.shinola.com/blogs/news/spirit-detroit-captured-american-photographer-bruce-weber#main) Cart \[0\] Close drawer Close drawer Your cart is empty. [Continue shopping](https://www.shinola.com/collections/watches) Sale price Regular price ~~~~ Decrease quantityIncrease quantity Remove - (-) Estimated total [Free U.S. Shipping On Orders Over $125](https://www.shinola.com/pages/shipping-information) [Shop With Confidence: Easy 30-Day Returns](https://www.shinola.com/pages/returns-exchanges-information) Search Search [Gift Cards](https://www.shinola.com/collections/gift-cards)[Account](https://www.shinola.com/account) Cart \[0\] [Gift Cards](https://www.shinola.com/collections/gift-cards)[Account](https://www.shinola.com/account)\[0\] Popular Searches Support - [Customer Care & FAQ](https://www.shinola.com/blogs/news/spirit-detroit-captured-american-photographer-bruce-weber) - [Store Locator](https://www.shinola.com/blogs/news/spirit-detroit-captured-american-photographer-bruce-weber) - [Shipping](https://www.shinola.com/blogs/news/spirit-detroit-captured-american-photographer-bruce-weber) - [Returns](https://www.shinola.com/blogs/news/spirit-detroit-captured-american-photographer-bruce-weber) - [Repairs & Servicing](https://www.shinola.com/blogs/news/spirit-detroit-captured-american-photographer-bruce-weber) - [Watch Registration](https://shinola.registria.com/) - [Find Battery Replacement](https://www.shinola.com/pages/store-locator) - [Gift Cards](https://www.shinola.com/blogs/news/spirit-detroit-captured-american-photographer-bruce-weber) Trending ### [Runwell Chronograph Watch - Exclusive Black](https://www.shinola.com/blogs/news/spirit-detroit-captured-american-photographer-bruce-weber) - 37mm - Argonite - Leather ### NEWEXCLUSIVE [Runwell Chronograph Watch](https://www.shinola.com/blogs/news/spirit-detroit-captured-american-photographer-bruce-weber) Regular price $1,095 USD Regular price $1,095 Sale price $1,095 Unit price/ per ### [Monster Worldtimer GMT Watch](https://www.shinola.com/blogs/news/spirit-detroit-captured-american-photographer-bruce-weber) - 40mm - SW330-2 - Stainless Steel ### NEW [Monster Worldtimer GMT Watch](https://www.shinola.com/blogs/news/spirit-detroit-captured-american-photographer-bruce-weber) Regular price $2,295 USD Regular price $2,295 Sale price $2,295 Unit price/ per ### [Medium Bixby Crossbody - Tan](https://www.shinola.com/blogs/news/spirit-detroit-captured-american-photographer-bruce-weber) - Natural Leather ### NEWBEST SELLER [Medium Bixby Crossbody](https://www.shinola.com/blogs/news/spirit-detroit-captured-american-photographer-bruce-weber) Regular price $495 USD Regular price $495 Sale price $495 Unit price/ per ### [Runwell Watch - MOP Black Leather Strap](https://www.shinola.com/blogs/news/spirit-detroit-captured-american-photographer-bruce-weber) - 36mm - Argonite - Stainless Steel ### NEWBEST SELLER [Runwell Watch](https://www.shinola.com/blogs/news/spirit-detroit-captured-american-photographer-bruce-weber) Regular price $795 USD Regular price $795 Sale price $795 Unit price/ per Popular Searches - [watch](https://www.shinola.com/search?q=watch) - [runwell](https://www.shinola.com/search?q=runwell) - [wallet](https://www.shinola.com/search?q=wallet) - [canfield](https://www.shinola.com/search?q=canfield) - [red wings](https://www.shinola.com/search?q=red%20wings) - [petoskey](https://www.shinola.com/search?q=petoskey) Support - [Customer Care & FAQ](https://www.shinola.com/pages/customer-care) - [Store Locator](https://www.shinola.com/pages/store-locator) - [Shipping](https://www.shinola.com/pages/shipping-information) - [Returns](https://www.shinola.com/pages/returns) - [Repairs & Servicing](https://www.shinola.com/pages/shinola-repair-forms-us) - [Watch Registration](https://shinola.registria.com/) - [Find Battery Replacement](https://www.shinola.com/pages/store-locator) - [Gift Cards](https://www.shinola.com/products/electronic-gift-card) Trending ### [Runwell Chronograph Watch - Exclusive Black](https://www.shinola.com/products/runwell-chronograph-watch-exclusive-black) - 37mm - Argonite - Leather ### NEWEXCLUSIVE [Runwell Chronograph Watch](https://www.shinola.com/products/runwell-chronograph-watch-exclusive-black) Regular price $1,095 USD Regular price $1,095 Sale price $1,095 Unit price/ per ### [Monster Worldtimer GMT Watch](https://www.shinola.com/products/monster-gmt-automatic-worldtimer-watch) - 40mm - SW330-2 - Stainless Steel ### NEW [Monster Worldtimer GMT Watch](https://www.shinola.com/products/monster-gmt-automatic-worldtimer-watch) Regular price $2,295 USD Regular price $2,295 Sale price $2,295 Unit price/ per ### [Medium Bixby Crossbody - Tan](https://www.shinola.com/products/medium-accordion-crossbody-tan) - Natural Leather ### NEWBEST SELLER [Medium Bixby Crossbody](https://www.shinola.com/products/medium-accordion-crossbody-tan) Regular price $495 USD Regular price $495 Sale price $495 Unit price/ per ### [Runwell Watch - MOP Black Leather Strap](https://www.shinola.com/products/runwell-36mm-mop-black-leather-strap) - 36mm - Argonite - Stainless Steel ### NEWBEST SELLER [Runwell Watch](https://www.shinola.com/products/runwell-36mm-mop-black-leather-strap) Regular price $795 USD Regular price $795 Sale price $795 Unit price/ per Loading... Collections Pages Popular Searches Support Products Regular priceSale price Regular price No results found for “” Loading... Featured [\[ Explore Best Sellers \]](https://www.shinola.com/blogs/news/spirit-detroit-captured-american-photographer-bruce-weber) Collections Pages Popular Searches Support See all results Link Close shareCopy link In 2013 we introduced you to the craftspeople behind our products, this year our goal is to continue to explore the beauty of manufacturing, while capturing the spirit of Detroit that drove us here in the first place. This led us to Bruce Weber. Responsible for some of the most memorable fashion campaigns of our age, Weber returned to rediscover a city he photographed nearly a decade ago. His vision includes a varied group of locally-casted individuals photographed alongside familiar face, Carolyn Murphy, who epitomizes the independent spirit of the American tomboy.  These are our neighbors, our colleagues, our collaborators—a celebration of the city through the lens of an American icon. Check out more images from the campaign, and to see what Bruce Weber and Carolyn Murphy had to say about the city of Detroit. **Shinola:** What did you find most inspiring about Detroit when you visited the city in 2006, and what interested you in returning last year? **Bruce Weber:** When I first went to Detroit in 2006, I was with Kate Moss, and we did a story for W Magazine. The city was so welcoming—even though it's a big place and spread out, Detroit had that wonderful small-town kind of attitude: people were really friendly, they looked you in the eye when they said hello on the street, and they greeted you with a smile. **In the time since, how do you feel Detroit has changed?** **Bruce Weber:** Since I first visited, I feel a real sense of optimism has grown in the city. You might see a new building going up, but equally important is the garden surrounding it. Empty lots are filled now with trees and flowers. People have built private gardens to grow vegetables in their backyards. Everywhere I looked, I saw the kind of sustainable change that Grace Lee Boggs writes about in her books. **What was your vision for casting and capturing the spirit of the city?** **Bruce Weber:** When I first was in Detroit, we met so many interesting characters, who then introduced us to people they knew. For this job, I got together with our friend, the casting agent Jennifer Venditti, and talked about the kinds of people who we felt represented Shinola—people from a wide spectrum of experiences. **How does community play into your work?** **Bruce Weber:** I'm a small town boy, and I like to think that those values I had growing up in the midwest taught me a few things. First—respect your neighbors. Second—if someone is in trouble, it's important to be there for them. Third—if you throw away something on the street, it's as if you're littering in your own backyard. I feel a responsibility to be there for my team, to be a role model for the people I work with. When we go on the road together, into towns we don't necessarily know, I try to be a good representative of the people I am working for, as well as my other friends who are photographers. \[\[{"type":"media","view\_mode":"media\_original","fid":"231","attributes":{"alt":"","class":"media-image","height":"540","title":"","typeof":"foaf:Image","width":"960"}}\]\] **So, Carolyn, your visit to Detroit this last October was your first time in the city.  Could you tell us about your initial impressions of the city and highlights from that experience?** **Carolyn Murphy:** My first visit to the city of Detroit was last October and my initial impression was one of pure surprise and quite infectious in spirit. I had preconceived notions of a place that would be desolate and rundown, but to the contrary I found that there were tiny gems of architecture and the people of Detroit were welcoming and warm. One of the highlights of my trip was learning about Shinola as a brand, visiting the factory and connecting with the Shinola team. There was a cohesive spirit here that I had no idea I was going to be a part of—a real sense of pride—both in American industry and in supporting community. Even better than that were the Detroiters who were cast for the shoot. I was more than inspired by the hidden talent, through music and art. At one point during the shoot, I sang "Amazing Grace" with a gentleman named Melvin, who had been a part of Motown. It was so moving to share in that experience with someone who I consider a legend, and humbling because I don't sing! I think Shinola is a brilliant company, but more importantly it's authentic in its mission. I think everyone involved on this shoot was blown away and moved—we all felt we were part of something bigger. **Your relationship with Bruce Weber spans over years. What was it like to work with him the first time? And what was it like to work with him on this campaign in Detroit?** **Carolyn Murphy:** Bruce Weber and I first worked together in the very early 90's and I can just remember wanting to hug him and hang out with him from the get-go—he didn't seem fitting amongst the "fashionista" crowd and that's probably why I liked him even more. I was honored, of course, to have the opportunity to work with him and that first experience of stepping into his magical circus is the most fun I've ever had and have continued to have in my 20 year career. Working on this campaign was more heartfelt than any other job I've experienced. I think Bruce brought me in not only as the "all American" model but from a place of knowing how much it would resonate with me on a deeper level, and for this brand, that's what it's all about. Authenticity, having connection to community. Bruce is a sage, he brings people together with careful intention and attention. He and I both had "chicken skin" on this shoot and it felt overwhelmingly real. **You've been a passionate advocate for the revival of American made goods and sustainable living, when did that start and why?** **Carolyn Murphy:** I have been passionate about the revival of American industry for many years, it started back in 2009. The economy had tanked and I was living on a farm in a small American town, surrounded by people struggling to make ends meet. It didn't make sense to me that I couldn't create or endorse products that had true "meaning" behind them. So, when I was asked to curate for an online e-commerce site (Open Sky), I said I would only sell things made in America. It became a healthy obsession to find small businesses in this country, try and help them out, and consumers appreciated the message. I also formulated a television show that would highlight these businesses because I wanted to find a way to educate Americans on where their money was going, and pay it forward to companies that were generational and unwavering. Unfortunately, there was some resistance and limited thinking from producers, so I put it on the back burner. Blessedly so, three years later comes Shinola. It is more than fitting. This company is the embodiment of what America needs right now—creating jobs, reviving a city, producing quality product—as opposed to junky quantity—and introducing Americans to an attainable luxury. The connection to Detroit even furthers the passion because the city symbolizes and epitomizes American industry today—nearly lost but for its strong willingness and pride to resurrect. **Who, in  your view, is the quintessential Tomboy?** **Carolyn Murphy:** The quintessential tomboy is a young lady who can hang with the boys and tolerate the girls. She loves nature and sports, isn't afraid of getting dirty. She'll climb a tree, build her own chicken coop and sleep in a tent. Her spirit is independent, free and forever seeking… \[\[{"type":"media","view\_mode":"media\_original","fid":"232","attributes":{"alt":"","class":"media-image","height":"540","title":"","typeof":"foaf:Image","width":"960"}}\]\] [Back to blog](https://www.shinola.com/blogs/news) - Choosing a selection results in a full page refresh. - Opens in a new window. PP-DEBUG: Current path: /blogs/news/spirit-detroit-captured-american-photographer-bruce-weber This page is protected, On the actual website the customers will see the protection overlay on this page. Password Required Please enter the password to access this page. Submit www.shinola.com # www.shinola.com is blocked This page has been blocked by an extension - Try disabling your extensions. ERR\_BLOCKED\_BY\_CLIENT Reload This page has been blocked by an extension Clarip Do Not Sell Manager # Opt Out of Sale and Sharing for Targeted Advertising #### We have received your opt-out request. #### Thank you. We have received your request to opt-in for sharing of personal information. #### Something went wrong. Please contact customer support. Technical Original Message: #### Something went wrong. Please contact customer support. ## **Notice of Right to Opt-out** Certain US state privacy laws that apply to us provide residents of those states with the right to opt out of the “sale” or sharing of your personal information for targeted advertising. A list of states with such laws is found in our [Privacy Policy](https://www.shinola.com/pages/privacy-policy) at the section entitled “U.S. State Data Privacy Rights” section. We may engage in activities that are subject to these opt-out rights by (a) allowing certain third party advertising cookies or tracking technologies on our website that collect and share information about your website use or (b) sending information about you to advertising platforms which help us market our products to you on other sites or platforms. If you are a resident in a state that provides these opt-out rights, you can opt out by providing us the information below and hitting “Submit.” We need the information to identify you in our systems. If you don’t want to provide us with that information, we may only be able to opt you out of the cookie/tracking technology use cases – to do that, just hit Submit below. ## You have been opted out of sale/sharing. View / Hide Cookies ## **OPT-OUT PREFERENCE SIGNAL (GLOBAL PRIVACY CONTROL)** We recognize approved opt-out preference signals such as the Global Privacy Control where applicable to us. See below for the status of any such submission: **Please provide the following details:** AlabamaAlaskaArizonaArkansasCaliforniaColoradoConnecticutDelawareDistrict of ColumbiaFloridaGeorgiaHawaiiIdahoIllinoisIndianaIowaKansasKentuckyLouisianaMaineMarylandMassachusettsMichiganMinnesotaMississippiMissouriMontanaNebraskaNevadaNew HampshireNew JerseyNew MexicoNew YorkNorth CarolinaNorth DakotaOhioOklahomaOregonPennsylvaniaPuerto RicoRhode IslandSouth CarolinaSouth DakotaTennesseeTexasUtahVermontVirginiaWashingtonWest VirginiaWisconsinWyomingN/A [The most powerful enterprise privacy governance platform](https://clarip.com/) Submit shop.app # shop.app is blocked This page has been blocked by an extension - Try disabling your extensions. ERR\_BLOCKED\_BY\_CLIENT Reload This page has been blocked by an extension Live chat:Chat with an Expert